In episode 58 of the On Site Podcast, host Brandon interviews Aaron Cocks, owner of Stronghold Marketing, a former plumber who has spent 11 years in marketing helping primarily service businesses generate leads and improve efficiency. Aaron describes how AI tools like ChatGPT have accelerated work such as website building and decision-making, and explains Stronghold’s approach as “lead capture” and demand capture: assessing reviews, SEO, website conversion, follow-up speed, and operational systems (phone/email processes) before scaling paid ads. He shares his background running an e-commerce business selling CBD oil for dogs until Canadian regulations changed. The conversation also covers the value of pet insurance, a “parachuting” neighborhood marketing idea combining local ads, yard signs, and direct mail, and Aaron’s focus on fundamentals, retention, and high conversion through better customer experience. Aaron plugs strongholdmarketing.ca and Instagram @stronghold.ai, and Brandon promotes Elite Builder Society at ebsworks.com for $49/month.
In episode 58 of the On Site Podcast, host Brandon interviews Aaron Cocks, owner of Stronghold Marketing, a former plumber who has spent 11 years in marketing helping primarily service businesses generate leads and improve efficiency. Aaron describes how AI tools like ChatGPT have accelerated work such as website building and decision-making, and explains Stronghold’s approach as “lead capture” and demand capture: assessing reviews, SEO, website conversion, follow-up speed, and operational systems (phone/email processes) before scaling paid ads. He shares his background running an e-commerce business selling CBD oil for dogs until Canadian regulations changed. The conversation also covers the value of pet insurance, a “parachuting” neighborhood marketing idea combining local ads, yard signs, and direct mail, and Aaron’s focus on fundamentals, retention, and high conversion through better customer experience. Aaron plugs strongholdmarketing.ca and Instagram @stronghold.ai, and Brandon promotes Elite Builder Society at ebsworks.com for $49/month.
Chapters
Connect with Aaron Cocks:
Website - https://strongholdmarketing.ca/
Instagram - https://www.instagram.com/stronghold.ai/