On Site

Amon Werthman: Rebranding and Resilience of Golden Bexar Cabinets

Episode Summary

In episode 40 of the Onsite Podcast, Brandon interviews his friend Amon of San Antonio’s Golden Bexar Cabinets (formerly Cabinets and Granite Creations) about buying out a partner, rebranding around a more luxury, cohesive identity, and launching goldenbexar.com.  Amon discusses concerns about leaving strong prior SEO, positive client reception, and how his wife Kristen led the brand aesthetic. He shares family milestones including 25 years of marriage celebrated with a vow renewal in Mexico and a daughter’s engagement, while also onboarding JobTread and attending JobTread Connect. Amon explains his RTA, all-wood cabinetry model with soft-close hardware, fast turnaround (often two weeks for cabinets, countertops, and backsplash), consistent quality, easy replacement parts, and reduced shipping damage, plus ambitions to expand shipping cabinets nationwide, citing successful orders to North Carolina and Hawaii. He recounts setbacks in 2017 involving an unpaid builder and a flooring install disaster, and both discuss trust issues with employees and building systems. The episode ends with a plug for Elite Builder Society at ebsworks.com.

Episode Notes

In episode 40 of the Onsite Podcast, Brandon interviews his friend Amon of San Antonio’s Golden Bexar Cabinets (formerly Cabinets and Granite Creations) about buying out a partner, rebranding around a more luxury, cohesive identity, and launching goldenbexar.com.  Amon discusses concerns about leaving strong prior SEO, positive client reception, and how his wife Kristen led the brand aesthetic. He shares family milestones including 25 years of marriage celebrated with a vow renewal in Mexico and a daughter’s engagement, while also onboarding JobTread and attending JobTread Connect. Amon explains his RTA, all-wood cabinetry model with soft-close hardware, fast turnaround (often two weeks for cabinets, countertops, and backsplash), consistent quality, easy replacement parts, and reduced shipping damage, plus ambitions to expand shipping cabinets nationwide, citing successful orders to North Carolina and Hawaii. He recounts setbacks in 2017 involving an unpaid builder and a flooring install disaster, and both discuss trust issues with employees and building systems. The episode ends with a plug for Elite Builder Society at ebsworks.com.

Chapters

Connect with Amon Werthman:
Website - https://goldenbexar.com/
Instagram - https://www.instagram.com/golden_bexar/