On episode 60 of the On Site Podcast, the host interviews Joel from Joe’s Carpentry, a multi-generation Ontario construction business and client of Brady, a coach in the Elite Builder Society (EBS). Joel explains the company was founded by his grandfather Joe in 1975 and has grown into three related businesses: Joe’s Carpentry (renovations), Van Lagen Homes, and a cabinetry company, now owned by Joel’s dad and uncle. They discuss the pressures and pride of sustaining a family legacy through economic downturns, including near-bankruptcy during early subdivision attempts, and the importance of celebrating wins, like winning Norwich Township’s large business of the year. Joel shares their marketing approach (Meta, Google Ads, and strategic partnerships) and service area around Norwich, Ontario. The host proposes a part two featuring Joel, Brady, and possibly Joel’s dad and grandfather to discuss their evolved, data-driven sales process.
On episode 60 of the On Site Podcast, the host interviews Joel from Joe’s Carpentry, a multi-generation Ontario construction business and client of Brady, a coach in the Elite Builder Society (EBS). Joel explains the company was founded by his grandfather Joe in 1975 and has grown into three related businesses: Joe’s Carpentry (renovations), Van Lagen Homes, and a cabinetry company, now owned by Joel’s dad and uncle. They discuss the pressures and pride of sustaining a family legacy through economic downturns, including near-bankruptcy during early subdivision attempts, and the importance of celebrating wins, like winning Norwich Township’s large business of the year. Joel shares their marketing approach (Meta, Google Ads, and strategic partnerships) and service area around Norwich, Ontario. The host proposes a part two featuring Joel, Brady, and possibly Joel’s dad and grandfather to discuss their evolved, data-driven sales process.
Chapters
Connect with Joel Van Lagen:
Website - https://joescarpentry.ca/
Instagram - https://www.instagram.com/joescarpentry