On Site

Kari Mansur: The Local Instagram Ad Strategy Most Contractors Have Never Tried

Episode Summary

In this live Onsite Podcast episode recorded in Chilliwack after the Contractor Growth Seminar, the host interviews Kari from Stampede Sales, a Calgary-based local marketing agency that helps service businesses across the US and Canada acquire customers through hyper-local Instagram ads. Kari explains why he focuses on Instagram as a “blue ocean” attention platform, how landmark-based visuals build familiarity and trust, and how paid ads can target ideal clients more precisely than organic content alone. He discusses using Instagram to capture attention and YouTube to build trust, shares his origin story running ads for his mother’s daycare and shifting from a costly podcast studio to ads, and outlines a messaging process that “peels the onion” to find real pain points and build an offer sheet. They also praise the event’s culture, networking value, and panel discussion.

Episode Notes

In this live Onsite Podcast episode recorded in Chilliwack after the Contractor Growth Seminar, the host interviews Kari from Stampede Sales, a Calgary-based local marketing agency that helps service businesses across the US and Canada acquire customers through hyper-local Instagram ads. Kari explains why he focuses on Instagram as a “blue ocean” attention platform, how landmark-based visuals build familiarity and trust, and how paid ads can target ideal clients more precisely than organic content alone. He discusses using Instagram to capture attention and YouTube to build trust, shares his origin story running ads for his mother’s daycare and shifting from a costly podcast studio to ads, and outlines a messaging process that “peels the onion” to find real pain points and build an offer sheet. They also praise the event’s culture, networking value, and panel discussion.

Chapters

Connect with Kari Mansur:
Website - https://stampedesales.ca/
Instagram - https://www.instagram.com/calgaryadsguy/